Empathy, naturality, deep and contemporary conceptualization, and attention to detail are part of Colette’s essence. For this reason, when creating the brand’s complementary graphics, we wanted to highlight the overlaying of textures, the feeling of the materials, and the order and methodology used in their design and architecture process. From there, abstractions of a grid were born, based on the GOLDEN RATIO.
This is a numerical sequence that, if translated into a rectangle and taking as a basis the Fibonacci sequence, begins to form different figures including the famous ‘Golden Spiral’, which, because of its constant presence, is considered the natural proportion par excellence.
Colette: natural, methodological and with great attention to detail. Transforming spaces through time without leaving aside the essential; the connection of places with the people who pass through them, the feeling of a physical space in its relationship with the human being.