978

978 is a commercial project located in one of the most prestigious and bustling areas of Bogotá, surrounded by numerous restaurants, shopping centers, and high-end stores, making it an attractive hub for offices, startups, and multinational companies with a modern work culture.

Contemporary design is one of the most important features to highlight in the architectural design of 978. Therefore, the signage is based on this conceptual foundation, which involves the use of innovative technologies to create a coherent building in all aspects, efficient in terms of energy, and cutting-edge in its design.

Furthermore, the signage is tailored to the needs of today’s society, offering its community a pleasant working environment while considering the timeless nature of the graphic elements and typography.

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Scope

Conceptualization

Signage design

Environmental Graphics

Iconography

Production guidelines

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SOLUTION

Considering the building’s sober and monochromatic architecture, our intention was to create a harmonious contrast that, by breaking with conventional norms, would generate a distinctive visual impact.

We opted for signage that employed unusual volumes, vibrant colors, and characterful typography to capture attention and evoke an emotional response from observers. This design approach was crucial as it allowed 978 to stand out among competitors in terms of internal orientation.

The signage language carries an urban character, utilizing minimalist, functional, direct, and attractive compositions. Vibrant colors and clear typography at long and short distances make this signage accessible and easy to read. Additionally, the durable and resistant materials employed are designed to withstand both weather conditions and urban traffic.

The signage approach at 978 not only serves its practical function of guiding users but also adds an aesthetic and contemporary dimension to the project’s surrounding environment.

Scope

SOLUTION

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978

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