Videre

Videre is a brand that blends exclusivity, nature, and avant-garde with futuristic styles in the same space. It was created for those who seek the ideal harmony between pleasure and tranquility. It is the perfect combination of design and the context surrounding it; a gaze toward infinity.

 

The D in the logo becomes an abstraction of the view from the apartments. It is extended and compressed, simulating the opening of a sliding window, an iconic element in Videre’s architecture.

All + learn more. 

Videre is a brand that blends exclusivity, nature, and avant-garde with futuristic styles in the same space. It was created for those who seek the ideal harmony between pleasure and tranquility. It is the perfect combination of design and the context surrounding it; a gaze toward infinity.

 

The D in the logo becomes an abstraction of the view from the apartments. It is extended and compressed, simulating the opening of a sliding window, an iconic element in Videre’s architecture.

— collapse. 
Conceptualization

“Being in the city, but away from it.”

 

Following this concept, we came up with complementary graphics for the brand, for which an illustration was created by hand, using the pointillism technique and simulating a light effect that represents the feeling of being in the sky, closer to the stars. Likewise, all the diagramming of the visual system is in a pyramidal shape upwards.

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