Trend is a platform that unites talent between creatives from different industries with brands looking for original content. The idea was to design a vibrant, disruptive and digital brand, so we created a compact and rounded typography to represent the friendly, youthful and cool personality of the brand. For the graphic universe we developed two concepts: the Shutter (+) (or focus of digital cameras), as an allusion to the rigorous selection of creatives that Trend achieves, and the Glow, as a symbol of the creative energy that flows between content creators, imagination, constant exploration and movement.
