Moragua

Arias Serna y Saravia has always sought to preserve the concept of family in all its projects. Both in the architectural conceptualization of each house, thinking about the welfare of each individual, as well as the project in general, has always aimed to inspire in people solidarity, kindness, generosity and empathy.

 

Moragua is a reflection of this philosophy, a natural condominium in the south of the city of Cali, with Arias Serna & Saravia’s signature architecture and design. This project offers its community the possibility of watching its children grow up in a circle of trusted neighbors and their families, having everything within reach, sharing abundance, and protecting the space together. This project means the peaceful return to the essence of ‘Caleño’ camaraderie.

 

All + learn more. 

Scope

Naming

Branding

Creation of Promotional Pieces

Arias Serna y Saravia has always sought to preserve the concept of family in all its projects. Both in the architectural conceptualization of each house, thinking about the welfare of each individual, as well as the project in general, has always aimed to inspire in people solidarity, kindness, generosity and empathy.

 

Moragua is a reflection of this philosophy, a natural condominium in the south of the city of Cali, with Arias Serna & Saravia’s signature architecture and design. This project offers its community the possibility of watching its children grow up in a circle of trusted neighbors and their families, having everything within reach, sharing abundance, and protecting the space together. This project means the peaceful return to the essence of ‘Caleño’ camaraderie.

 

— collapse. 

The creation of the logo was made from a font, which features were completely modified to build a unique brand proposal, upholding the dynamism and movement that make up the architecture of the project.

 

A place that invites us to live in privacy with nature and generosity with the neighbors.

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