Godo Facts Food

Godo is a burger café where people can find more than just fast food; it offers steak cuts, breakfast, pastries, ice cream, and coffee. It’s a space designed for people to eat well and have a good time while being inspired by avant-garde architecture and an irreverent tone of voice. Godo is the first burger place in Bogotá with coworking vibes. From music and lighting to a good wifi, every detail is carefully thought out for pressure-free work and a great atmosphere.

 

At Godo, there’s no room for predictability, the typical, or the known. It’s about questioning, challenging, discussing what no one dares to, and experiencing new things. Godo is a place that shakes things up but leaves you wanting more.

All + learn more. 

Scope

Creative Strategy

Slogan

Copywriting

Visual Identity

Promotional Graphics

Illustrations

Godo is a burger café where people can find more than just fast food; it offers steak cuts, breakfast, pastries, ice cream, and coffee. It’s a space designed for people to eat well and have a good time while being inspired by avant-garde architecture and an irreverent tone of voice. Godo is the first burger place in Bogotá with coworking vibes. From music and lighting to a good wifi, every detail is carefully thought out for pressure-free work and a great atmosphere.

 

At Godo, there’s no room for predictability, the typical, or the known. It’s about questioning, challenging, discussing what no one dares to, and experiencing new things. Godo is a place that shakes things up but leaves you wanting more.

— collapse. 
CONTEXTO

Godo is an anti-grumpy, anti-diet, anti-routine, anti-obvious, and anti-boring brand.

 

To reflect these attributes, a character was created, aiming to represent an idea rather than a typical mascot or human prototype. The character has irregular and bulky shapes that allude to the powerful, critical, disruptive, and contemporary thinking at Godo. To reinforce this idea, black was used as the base color in the design, with a touch of a vibrant color.

 

Other elements of the character serve to humanize it. By giving it a mouth and eyes, the character transforms from a simple mass into an entity that can express itself without filters, having its own voice. With a phonetically strong name, just like the character, a minimalist and approachable font was used for the Godo logo, helping to balance the brand.

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