Masa Crítica

Since ancient Greece, the theater has been known as one of the most influential artistic channels to unite and strengthen a community. Since then, human beings have become AWARE of the power of the arts. But if we go back in time a little further, this theatrical expression has been present since the beginning of mankind. Every hunting or religious ritual, every tale of mythology, every dance, and even black or white magic, were different quests of historical characters to transcend history, awaken people or impose an ideology.

That’s what Masa Crítica stands for; taking up ancient techniques to raise your voice. Therefore, the brand’s complementary graphics were inspired by the transforming capacity of the theater, developed through typographic compositions and imposing colors that combine perfectly with the feeling of nostalgia present in the photos of old theaters.