Shake Yard

MAKE IT YOURSELF.

 

Shake Yard is an ice cream shop that started 5 years ago intending to offer a new concept in Bogota: the possibility of creating milkshakes your way, WITHOUT LIMITS, offering a 100% handmade ice cream base and a wide variety of local and imported toppings.

 

Its name is inspired by the hip-hop song, MilkShake by artist Kelis, and as the song says, the goal is to make milkshakes so provocative that they appeal to all types of audiences, both consumers and non-consumers.

All + learn more. 

Scope

Branding

Slogan

Visual System

Stationery Design

Space Intervention

MAKE IT YOURSELF.

 

Shake Yard is an ice cream shop that started 5 years ago intending to offer a new concept in Bogota: the possibility of creating milkshakes your way, WITHOUT LIMITS, offering a 100% handmade ice cream base and a wide variety of local and imported toppings.

 

Its name is inspired by the hip-hop song, MilkShake by artist Kelis, and as the song says, the goal is to make milkshakes so provocative that they appeal to all types of audiences, both consumers and non-consumers.

— collapse. 
Conceptualización

Shake Yard is contemporary and aligned with trends. It is a brand that is always fashionable without ever losing its purpose. Everyone follows it just to see “what it’s up to now” because it’s clear that it tends to get bored of things quickly and is constantly on the move.

 

It is abundant and extravagant but always keeps itself in check to maintain attractiveness. Despite being a rebellious and informal brand, she takes good care of her image under a “perfect disorder” philosophy. Her desire for aesthetics keeps her provocative at all times.

 

Shake Yard seduces you through sensations. Just staring at their shakes makes your mouth water, because even though they are abundant in colors and textures, they are attractive, striking and seductive. Eating them produces sensations that evoke memories, pleasures as well as emotions outside the context of the milkshake, sometimes even uncomfortable and twisted. You are left wanting to try and experience more. It’s like an addiction, it’s impossible to stop.

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