Seguripet is a pet health insurance brand that aims to make veterinary care more accessible for dogs and cats, promoting a culture of wellbeing where pet health is not a privilege, but a possibility for more families.
For its identity, we developed a visual system that feels approachable and empathetic, built around a friendly logo where subtle gestures, such as a tail and an ear suggested within the letter “g”, gently evoke the world of pets.
The visual language is complemented by a series of modern, playful illustrations featuring happy dogs and cats who have just gone through veterinary care. This graphic universe integrates with photography interventions, creating a warm identity that conveys safety, care, and joy.
