Patricia Herrera is a Venezuelan orthodontist based in Bogota, who solves aesthetic and functional oral problems gently, transforming a usually tedious process into a pleasant, understandable and transparent one. In addition to being very prepared and rigorous in her profession, Patricia has a great sensibility. In her free time, she is an artist. Because of this, the experience in her office is unique; it is a space where music, design, attention to detail, and the warmth of her personality make the visit to the dentist a pleasant one.
The smile is the main element in the identity, present in each of the pieces with arches or color changes. The letters that make up the logo allude to the perfect teeth: correct alignment, symmetrical spacing, and above all, a good smile. The typographic selection represents the warmth, friendliness, professionalism, and exclusivity that Patricia Herrera stands for.
