Little Locals is a brand created by a Colombian mother who moved to Switzerland and set out to support migrant families in the process of discovering and settling into a new city, offering tools, guides, and experiences designed with children in mind.
For its identity, we developed a visual system that is clear and functional for adults, while also warm, playful, and emotionally engaging for kids. The aesthetic draws inspiration from children’s drawings—irregular lines, spontaneous compositions, and a modular system that organizes diverse information without losing freshness or approachability. This language allows the brand to adapt across different social media content categories while maintaining visual coherence and ease of use.
At the center of the system is Oli, an illustrated sheep inspired by the Swiss Black Nose Sheep. Acting as both character and guide, Oli accompanies children as they explore the city, transforming practical information into a friendly and engaging experience.
