Krima is a plant-based food brand known for its natural, honest, and functional approach. The project focused on redesigning the packaging system for its Crunchy Spreads line, aiming to achieve stronger shelf impact, clearer product differentiation, and greater brand consistency while preserving existing recognition.
Working within an established universe of colors, typography, and references, we developed a label system that is clear, flexible, and memorable. Through the strategic use of color, a new typographic hierarchy, and distinctive graphic elements, the identity unifies the product line while allowing each flavor to stand out on the shelf.
The result is a modern and highly competitive packaging system that enabled the brand to enter PriceSmart and laid the foundation for its expansion into international retailers such as Whole Foods.
